Ep. 3 Lesson 2: Every Client is Not a Good Client 

Quick clients are not always quality clients. Yep, you have to say 'no' to some clients. In this episode, Ashley discusses the importance of defining your ideal client and methods to use to weed out those clients who aren't aligned with your business.

Quick clients are not always quality clients. Yep... you’ll have to say ‘no’ to some clients.

In this episode, we talk about the importance of defining your ideal client and methods to use to weed out those clients who aren’t aligned with your business. 

There’s a strategy that goes into packaging your product or service which will lead to new clients falling in love with your team and allowing your business to really grow. Bird shares a story of how this refocus really transformed her gym business.

You need this episode if:

  • You’re just trying to get any and every person in the door to reach your income goals

  • You have low customer retention rates and don’t know why

  • You’re trying to understand how to attract the best clients

This small change in my business helped grow a strong community and culture, while saving us so much time and money. 

It’s not easy, especially in the beginning, but saying ‘no’ can be vital to the future success of your business.

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